Pottstown High School Marketing students, under the direction of Mr. Kevin Pascal, demonstrated their skills by taking on a real-life marketing challenge and winning top prize. Through a partnership with Epps Advertising, students are given real businesses and are challenged with creating marketing campaigns that will allow the business to reach new levels of success. The categories of competition included: new logo, slogan, flyer, brochure, social media strategy, website, and 30 second web video commercial.
Bianca Kelly and Anthony Oglesby earned top prize in the web video commercial division and were awarded a $250.00 prize. Their video demonstrated the quality services that could be provided by their client OrthoPets Clinic of Denver, Colorado.
Mr. Pascal said, “I am delighted to see our students do so well. Opportunities likes this are beneficial. Anything can happen in theory but reality takes experience. This project gives students a real-life scenario that they need to work through to satisfy the customer’s wants and needs as an advertising client.”
Epps Advertising has been a partner of the Pottstown School District over the past five years and provided real-life marketing experiences for students. Each year Epps gives the students a client and challenges them to develop a marketing campaign.
Students participating in this year’s challenge included: Tyler Gebhard, Carmelo Calano, Samir Roberts, DeVaughn Frederick, Ty Wolfel, Jarisma Mauras, Aaliyah Ford, Bianca Kelly, Justine Jeter, Tessa Bridges, Miranda Swinehart, D.J. Kurtz, Dakota Robinson, Auston Jones-Debnam, Denzel Harvey, and Anthony Oglesby.