Author uses humor to talk about sales, life lessons at Firefly Bookstore in Kutztown

Submitted From the Jaws of the Dragon

Author Richard Plinke will be appearing at Firefly Bookstore on Sept. 5 to meet the public and talk about his book From The Jaws Of The Dragon.

Free and open to the public, this author event from 6 to 9 p.m. is part of Firefly Bookstores one-year anniversary celebration.

Plinke, of Allentown, is a sales consultant, speaker and contributing editor to several business publications. He has more than 35 years of experience in sales, sales management and sales training. Along the way, he started and sold several sales-centered media businesses.

Plinke is a graduate of Rutgers University, Camden Campus of Arts and Science, where he studied English Literature and as he puts it avoided business courses like the plague.

He said, It wasnt until I entered the world of commerce that I began to fully understand what William Shakespeares Hamlet meant when he said, There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy.

From slices of water pie to being passed off as a cast member of the 1970s hit Broadway show Hair, Richard Plinke takes the reader on a trip through his humorous, fractured view of the world of selling. As Plinke writes in the introduction, This book is not your fathers Oldsmobile when it comes to sales.

The Jaws Of The Dragon is a collection of blogs, articles and essays from Plinkes unique perspective on the art of sales, all tied together in a neatly disguised package of life lessons, applicable to anyone who faces the grind of earning their daily bread, regardless of professional persuasion.

More information about his book is available at

Plinke will be at Firefly Bookstore, from 6 to 9 p.m. on Sept. 5. The event is free and open to the public. The store is located at 230 West Main Street in Kutztown, PA. For more information please contact the store at 484-648-2712.