Turns out men are pickier hotel guests

According to one study, men are finickier than women when it comes to their hotel decor.

When it comes to the decor and color of hotel suites, turns out men may be pickier than female guests.

Thatís according to an award-winning study out of the University of South Florida, which set out to determine what guests want when it comes to room design.

And though it could be assumed that women would be the fussier hotel guests, researchers found that men were finickier when it came to room decor.

For their study, researchers created 3D computer models of the same guest room at the Ritz-Carlton Hotel in Sarasota, altering the room color and furnishings.

Respondents were asked to rate the rooms and whether or not the decor would entice them to make a reservation. The results showed that while, generally, female participants were nonplussed about color schemes, be they neutral or feminine, men were more demanding.

Not surprisingly, male respondents favored darker, more neutral colors like dark brown, blue, and gray, while females picked pink, purple, orange, yellow and turquoise, lead author Vanja Bogicevic told local paper the Bradenton Herald.

Participants 45 years of age and younger also expressed a preference for contemporary furnishings, while those older than 45 preferred more traditional, Tudor-style furniture.

The findings were awarded the Best Paper Asia Pacific Journal of Tourism Research at a hospitality and tourism conference recently and could make hoteliers rethink the way they design suites.

Business hotels that attract predominantly male clients near conference centers, for instance, may do well to use a richer, deeper color palette.

Customizing the room for female guests, meanwhile, could be as easy as swapping out the pillow cases with softer, brighter colors or using reversible sheets and covers.

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