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The ReadingFilmFEST (RFF) presents the first ever “Art of Film,” a fine art exhibition featuring regional artists designed to highlight the theme of “FILM,” create awareness of the revamped film festival, and engage the community in the event.

The opening of the exhibit will be held on Thursday, Oct. 15, at the LouisLong Gallery Above Penn Square from 5 to 8 p.m. with an awards ceremony scheduled for 6:45 p.m. The exhibit is free and open to the public and runs from Oct. 15 – Nov. 30.

“The Art of Film” is a juried competition featuring professional artists and Berks County college students. Jurors are local art aficionado Robert P. Metzger, Ph.D., and Lauralynn White, Gallery Director of the GoggleWorks. Cash prizes totaling $2000 will be presented to winning artists.

Susan Biebuyck, Gallery Director of Studio B in Boyertown, is the curator for the show. “We are excited to bring this new theme to our fine arts community and support our local film industry,” Biebuyck offered. “We’re always looking for new ways to express ourselves, and themed exhibits provide a great prompt for ideas. I am sure our artists will shine in this exhibition,” she continued.

The festival’s organizers will facilitate a public art installation highlighting the work of several of the prize winners. The art work will be duplicated on banners and hung from lampposts on Penn Street bridge during the ReadingFilmFEST throughout November. “These banners will serve both as a public art display and a warm welcome to the attendees of the ReadingFilmFEST,” said Tracy Schott, Festival Director.

In addition to hosting the exhibit opening, the Louis Long Gallery will present films on Nov. 13 and Nov. 14 serving as a venue for the film festival. LouisLong Gallery @ GAPS is a non-profit organization. Normal visiting hours are Monday – Friday 9 a.m. to 4:45 p.m. and weekends by appointment.

ReadingFilmFest is a production of ReadingFilm, a program of the Greater Reading Convention and Visitor’s Bureau.

Interested artists can find a prospectus at <http://www.studiobbb.org/gallery/call-to-artists>.