Miller-Keystone Blood Center is encouraging high school students in our community to use their imagination to create a short video promoting the need for younger generations to become regular blood donors, and the importance of donating with Miller-Keystone Blood Center – the exclusive blood supplier to our regional hospitals.
“40 percent of the population is eligible to donate blood, but only 5% of those eligible donate on a regular basis,” explains Sean Tinney, Director of Marketing and Business Development. “As the population ages and medical technology advances, the demand for blood products will outpace the supply, which means that the future health of our community depends on educating our youth today on the importance of blood donation.”
The theme of Miller-Keystone’s video contest is “Getting Younger Generations to Donate Blood,” and should promote the Blood Center’s brand. The deadline to submit a video is December 31, 2014.
According to Tinney, a Miller-Keystone contest committee will select the top 5 videos and place them on YouTube. The video with the highest number of views between January 15 - April 15, 2015 will receive a $500 scholarship award.
“In addition to the $500 scholarship award, there are many reasons for high school students to get involved in this promotion,” adds Tinney. “Not only does community involvement look great on college applications, but participants will also be helping save lives in our community by educating their peers on the importance of donating blood. We encourage students at all of the high schools in our area to use their talent and creativity, and look forward to seeing some really imaginative and inspiring videos.”
For additional details on Miller-Keystone Blood Center’s High School Video Contest, visit GIVEaPINT.org, or contact Tinney at 800-B-A-DONOR (223-6667) or stinney@GIVEaPINT.org.