Making Dollars Out Of Sense by Ben Haas: A new normal? Or much the same?

Ben Haas

As we kick off another year, its always interesting to see what has changed in the last 12 months. Im guessing for many of you, much has changed. For some, the changes may be little, like new living room curtains or a new favorite outfit. For others, changes can be significant, like a new baby in the family or a new job. As I continue to talk about planning for my clients futures, its powerful to look back once in a while and remember how we got to where we are. Yet as I discuss this phenomenon with clients, Im amazed at how quickly we forget the past. Why is that? Are we well conditioned to simply adapt to our new surroundings? Is it because we create a new normal for ourselves? Or are we so focused on our day-to-day lives that we loose sight of the bigger picture?

2013 was a strong year for the U.S. Equity markets! The Standard & Poors 500 (An index comprised of the 500 largest US based companies; it is unmanaged and cannot be invested into directly) returned three times1 greater than its annualized average over the last 50 years! Is this the new normal? Or should we all take a deep breathe and recognize that what has been normal over the last couple years, is still normal; volatility.

Coming off an amazing year, its tempting to think weve somehow figured out the secret to investing that strong gains will be the new normal. Its easy for us to forget the mistakes of the past and just put everything in stocks as we press the cruise control into retirement. It sounds tempting, doesnt it? Im exaggerating a bit. But Im witnessing the behavior. When we reach a new normal, its easy to become complacent, to think that this time its different. But the fundamentals havent changed. Investing can be volatile, and the market does not always go up.

Its still incredibly difficult to find the magic bullet. Its still incredibly difficult to consistently find which side of the trade to be on. Its still incredibly difficult for an investor to consistently get the actual investment return he or she seeks. When we forget that were still human and still likely to react to what we see in the news, were setting ourselves up for disappointment. Strong returns in 2013 dont guarantee that well be smart, well-behaved investors in 2014. Its why I continue to stress the need for a financial-planning process instead of just a plan.


By engaging in a process, we put guardrails in place that help us manage the ups and the downs, both in the markets and our emotions. So go ahead and celebrate a good year, but dont forget what you said matters most to you. Thats what should drive your financial decisions going forwardnot the new normal.


Benjamin N. Haas, CFP, CRPC

Wealth Manager, Kutztown

US Wealth Management Lehigh Valley

Securities offered through LPL Financial, Member FINRA and SIPC. Investment advice offered through U.S. Financial Advisors, a registered investment advisor. U.S. Financial Advisors and U.S. Wealth Management are separate entities from LPL Financial.