Billboard filming

Filmmaker Zeke Zelker releases his latest film, "Billboard," on April 5 at PA Movie Tavern locations, ArtsQuest in Bethlehem and the Strand Theatre in Kutztown. The film will screen in LA the following week, and then throughout the rest of the country. Zelker, right, is pictured during filming with actor Eric Roberts.

Filmmaker Zeke Zelker (“InSearchOf,” “Loggerheads”), under his iDreamMachine production banner, brings his latest film, “Billboard,” to cinemas nationwide in more than 25 markets beginning on April 5, including the Kutztown Strand Theatre.

“We’re excited to be sharing “Billboard” in cinemas across the country, doing pop-up events at various theaters. We want to make the movie going experience fun again. In every twist and turn of this project we want to entertain people in different ways,” said Zelker.

After a number of sneak previews and an educational university tour, Zelker brings the film to the masses on April 5 at the Strand Theatre in Kutztown, as well as ArtsQuest in Bethlehem, Movie Tavern theatres in Trexlertown, Exton, Flourtown and Collegeville and more to come. The following week will be in Los Angeles, and then throughout the rest of the country. Zelker will be holding Q&As after some of these screenings.

Zelker wrote, directed and produced “Billboard,” which stars John Robinson (“Elephant,” “Lords of Dogtown,”), Heather Matarazzo (“Welcome to the Dollhouse,” “The Princess Diaries”), Eric Roberts (“The Dark Knight,” “Grey’s Anatomy”), Leo Fitzpatrick (“Kids,” “Bully”), Darlene Cates (“What’s Eating Gilbert Grapes,” “Picket Fences”), and Oakes Fegley (“Pete’s Dragon,” “This is Where I Leave You”).

“Billboard” transcends the “normal” movie going experience in that its content can be consumed in a number of ways and on different portals. The story, premise, and characters from the feature film can also be enjoyed via live events, a web series, social media, and a virtual radio station.

Zelker calls this a “cine•experience,” and plans to entertain audiences with multiple narratives, told across various platforms, allowing viewers to be enveloped in a richer storytelling experience.

“Billboard” focuses on a struggling radio station in Pennsylvania that hosts a billboard-sitting contest in a last-ditch attempt to stay on air. Zelker has also created a web series that follows a day in the life of the four contestants, “The Billboard Sitters,” which is currently available to digital audiences.

He has also created a virtual radio station,, that parallels the station portrayed in the film and features the music of more than one thousand bands from 22 countries and 49 states. The radio station promotes the participating bands who, in turn, will be promoting the film.

Zelker used this sort of mutually beneficial interaction throughout the filmmaking process whereby people created submission videos for the contest as a casting tool, where some were included in the movie, blurring the lines between reality and fiction.

Industry tastemaker Mark Urman said, “Billboard deftly blends comedy and drama in showing us the extraordinary things that ordinary people do to get by in today’s America. Zeke has created a trenchant commentary on the way we live now, made all the more exciting because he’s presenting it in such a strikingly contemporary way.”

A long-time pioneer in what has been called “transmedia” entertainment, Zelker is committed to changing the face of film. The “Billboard cine•experience,” tells variations of its story in different ways per medium, which is something unique and not yet fully embraced by the mainstream movie industry. Zelker explores multiple sides of the narrative and is unafraid to push traditional boundary lines between truth and fiction; all while enabling audiences to become a part of the story.

In “Billboard,” Casey Lindeweiler (Robinson) inherits WTYT 960 from his legendary radioman father only to discover that it’s on the brink of financial collapse. To right the sinking ship, Casey pulls out the oldest trick in radio, the wacky contest. His grand plan is to host a billboard sitting contest where four people will live on a catwalk in front of a billboard for the chance of winning a mobile home and “nine-sixty thousand” dollars.

Unprepared for the spotlight, Casey rises to the challenge of running a business but is faced with relentless attacks from his competition (Roberts), the local authorities, the media, and mother nature herself. Casey struggles to keep his father’s legacy alive while fighting to stay independent. “Billboard” is inspired by an actual billboard-sitting contest Zelker recalls from his youth.

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