BOYERTOWN — Fred Beans Ford of Boyertown has been named a recipient of the President’s Award from Ford Motor Company. It is the 17th time the dealership has been named as a recipient of the award. 

The President’s Award was established in 1998. Dealers become eligible through survey responses from customers related to their sales and service satisfaction. For the 2020 President’s Award program, Fred Beans Ford of Boyertown placed first in the East Market for satisfaction among service customers.

“Earning the 2020 President’s Award is especially telling of our company-wide commitment to customer service, because we were challenged over the past year to find new ways to interact with customers due to the pandemic,” Fred Beans, founder of Fred Beans Automotive Group, said in a press release. “We moved quickly and thoughtfully to develop new processes that put customers’ safety and comfort first, from adapting new cleaning and disinfecting procedures to modifying sales processes to avoid contact and even launching the digital retailing platform called the Fred Beans ExpressWay.” Beans added that customer response has been “overwhelmingly positive.”

Fred Beans Ford of Boyertown is among just 10% of Ford dealerships nationwide to earn the 2020 President’s Award. Only five out of 111 Ford dealerships in the Philadelphia Region and 21 out of 494 in the East Market have earned the President’s Award 17 times. And, out of Fred Beans Ford of Boyertown’s 17 awards, eight of them have been presented in recent consecutive years.

“The pursuit of excellence is not for the faint of heart — it requires passion, tenacity and, of course, hard work. This prestigious President's Award salutes those top-performing Ford and Lincoln dealerships that embrace these philosophies, achieving among the highest levels of customer satisfaction — in both sales and service — in automotive retailing,” Richard Terrel, sales operations manager in the Greater Philadelphia Region with Ford Motor Co., said in the release.

According to Dennis Malloy, general manager/partner of Fred Beans Ford of Boyertown, the award belongs to all 108 Fred Beans Ford of Boyertown team members.

“Each of us, regardless of our role, works to provide customers with exceptional service and maintain that commitment to putting customers first, year-after-year,” he said in the release.

Including the Boyertown location, Fred Beans operates seven Ford dealerships. In early October, the company acquired the former Sloan Ford, located at 415 Lincoln Highway in West Whiteland — the company’s seventh Ford dealership and now operating as Fred Beans Ford of Exton. Beans said at the time that the company is “growing our footprint” in Chester County with the new location.

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