Giant Food Stores announced a new name and logo on Wednesday.
The Carlisle, Cumberland County-based grocery store that has six locations in Berks County will be known at The Giant Company. The release said the name adjustment highlights "the important role the company, its stores and team members have played in the lives of families since its founding in 1923." The name and logo were unveiled during a company meeting in Hershey.
“For nearly a century, we’ve been a trusted part of the communities we serve, helping families come together to share a meal and create special memories,” said Nicholas Bertram, president, The Giant Company, in a statement. “For us, food and families go hand in hand and as we look to our future, we wanted to make sure our name reflects all we aspire to be as an omni-channel retailer. We are proud of the role our brand has played in connecting millions of families, and as The Giant Company, we will continue to passionately serve our customers and communities for a better future.”
The logo for each banner in the family of brands — Giant, Martin's, Giant Heirloom Market, Giant Direct and Martin's Direct — has been refreshed, offering a fresh take on the company’s widely recognized logos. According to the release, the most notable characteristic of the new logo is the leaf that is part of the “A” in each banner’s name, designed to signify The Giant Company’s commitment to growth and freshness.
The new logo has been unveiled on the Giant Center in Hershey and the company's headquarters. It said the company will integrate its new name and logo into its operations over the course of the year.