Although Reading-based GK has been the manufacturer of previous Olympic Games garments, this will mark the first time that GK Elite’s branding will appear on leotards and apparel worn by the women’s and men’s gymnastics teams at the Games, an honor previously held by Under Armour and Adidas.
“GK Elite has a rich heritage as the leading apparel for competitive gymnasts and we are proud to have our brand represented on the sport’s greatest stage by Team USA,” said Girisha Chandraraj, president and CEO of Elite Sportswear, in a statement. “We are thrilled to continue our partnership with USA Gymnastics as we collaborate to encourage and inspire gymnasts across the world to feel and perform their best. We are proud to represent Team USA in Tokyo and look forward to cheering on the women’s and men’s teams as they go for gold.”
In a press release, GK Elite said the designs being worn by Team USA will be unveiled on-mat during competition in Tokyo. The leotards and men’s apparel all incorporate strong design cues that incite a sense of patriotism, strength, and confidence. Additionally, the women’s leotards are each adorned with thousands of radiant Swarovski crystals, providing epic sparkle to every athlete’s look.
Examples of the patriotic themes of the leotards include the Women’s Team Final leotard featuring 7,600 Swarovski crystals and another competition leotard with 76 hand-applique stars — nods to the United States’ independence in 1776.
All the uniforms were designed, cut and assembled at the Elite Sportswear headquarters on North 13th Street. A limited production of replica leotards and men’s shirts, also made in the USA, will be available for purchase at gkelite.com following the competitive leotard and apparel debut during the Games.
“GK Elite has been a valued partner of USA Gymnastics for over two decades, and we know they share our commitment to supporting gymnasts at all ages and across all disciplines,” said Li Li Leung, president and CEO of USA Gymnastics, in a statement. “We are excited to see our teams compete at the Olympics in GK’s outstanding apparel.”
GK Elite is also outfitting other gymnastics federations worldwide including Gymnastics Canada, Gymnastics Australia, Netherlands and many more.
The Tokyo Olympics, delayed a year because of the coronavirus pandemic, will begin July 23 and run through Aug. 8. The gymnastics competition will be held July 24 to Aug. 3.