D.G. Yuengling & Son Inc. announced Tuesday that it is rolling out limited-edition camouflage cans in partnership with military veteran nonprofit Team Red White & Blue as part of its Stars & Stripes program.
The Yuengling Stars & Stripes program is dedicated to supporting our nation's veterans through Team RWB.
The Pottsville-based brewery said the new cans, emblazoned with a desert camouflage print and Team RWB logo, are part of a continued effort to pay tribute to the men and women who served our country. These special Yuengling Lager camo cans will be available for a limited time this summer across Yuengling's 22-state footprint in 12-ounce 12-pack, 12-ounce 24-pack as well as 24-ounce cans.
The cans will include a Snapchat code that will allow users to engage with the brewery's iconic Yuengling Eagle and invites consumers to donate to Team RWB, a nonprofit forging America's leading health and wellness community for veterans.
"As America's Oldest Brewery, we are forever in awe of the brave and dedicated men and women who have made tremendous sacrifices to protect our country's freedom, honor, and independence," said Jennifer Yuengling, vice president of operations and sixth generation brewer, in a statement. "After working with Team RWB for several years, the launch of the Stars & Stripes program is a great way to grow our partnership with an organization that shares our same commitment to our nation's military. Our limited-edition Lager cans are a part of our continued commitment to helping Team RWB build onto their invaluable resources and support services for America's veterans."
Country music singer Lee Brice will also be involved in the Yuengling Stars & Stripes program by promoting donations to Team RWB through performances on behalf of the Yuengling brand, fan meet and greets, and chances to win tickets and other music giveaways.