ALDI will host the Grand Opening of its new Hamburg store at 15 Wilderness Trail, Tilden Township, near the Lowe’s Home Improvement store, on Jan. 31.

To celebrate the store opening, ALDI will host a ribbon-cutting ceremony on Jan. 31, at 8:45 a.m., followed by its popular Golden Ticket giveaway offering gift cards to the first 100 customers. Shoppers can also sample ALDI-exclusive brand foods and enter a sweepstakes for a chance to win a year’s supply of ALDI produce.

“ALDI stores are designed to make life easier for people. We offer high-quality foods at affordable prices and a streamlined shopping experience unlike anything else,” said Bob Grammer, Center Valley division vice president for ALDI. “From our award-winning products, to trendy, fresh and healthy options, we’re focused on carrying a selection that has something for everyone.”

The Batavia, Ill., based company, has more than 1,800 stores across the country. The opening of Hamburg ALDI store in Tilden Township is part of a $3.4 billion investment to expand to 2,500 stores nationwide by the end of 2022. This is ALDI’s fourth store in Berks with other locations in Cumru, Exeter and Muhlenberg townships.

The new Hamburg ALDI store layout provides an improved in-store experience and features additional refrigeration space to accommodate even more fresh, healthy and convenient products. Compared to last year, 20 percent of the ALDI product selection is new. The ALDI product expansion is the next phase of the company’s aggressive, national growth and remodel plan. As part of the product expansion, ALDI is increasing its fresh food selection by 40 percent with many organic, convenient and easy-to-prepare options. ALDI stores also feature open ceilings, natural lighting and environmentally-friendly building materials. The store will be open from 9 a.m. to 9 p.m. Monday through Saturday and from 9 a.m. to 8 p.m. on Sunday.

ALDI stores are different by design to give customers the best possible grocery shopping experience. A few ways ALDI provides value to its customers include offering a streamlined selection that removes the guesswork from shopping. Stores don’t carry two dozen types of peanut butter. The focus is carrying the best options at the best prices. Also, the store makes the hottest food trends affordable and accessible and carries a wide variety of award-winning products. In fact, ALDI has earned more than 300 product awards and recognitions since 2017 for its exclusive brands.

ALDI also simplifies operations, including a .25-cent grocery cart rental and asking customers to bag their own groceries. They also sell random items on purpose. Premium food and household products sold in stores for a limited time, called ALDI Finds, are available when our customers need them most, like rain boots in the spring or Dutch ovens near Thanksgiving.

This innovative approach has made ALDI one of the fastest-growing retailers in the U.S. As part of the company’s aggressive expansion plans, ALDI is adding 25,000 new jobs in stores, warehouses and offices nationwide by the end of 2022. ALDI was named to the Forbes list of “America’s Best Large Employers” four years in a row and is proud to offer staff market-leading salaries and benefits. The retailer was also recognized as a 2018 National Top Workplace by Energage for the second consecutive year.

ALDI is always exploring ways to make grocery shopping even easier for its growing customer base. Online grocery delivery service via Instacart is now available to ALDI customers across 35 states in 5,000 new ZIP codes, bringing convenience, quality and value to shoppers’ doorsteps.

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