Customers shopping at the Birdsboro Market will see some changes.Owner Apurv Vachhani, a.k.a. "AP" said he and his partners, Bijal and Ronak Jani have wanted to fix up the Birdsboro Market since the former owner John Moyer sold the business to them in September 2006.

"The plan from the beginning was to upgrade the whole store. It needed paint and other cosmetic repairs," Vachhani said.

Vachhani said the project of the facelift has cost at least $100,000.

He said nothing had been replaced for 40 years.

"People like to see quality (when they walk into a store), not things breaking down," Vachhani said.

He said the changes to the market only took two weeks to be put into effect.

They purchased new cases for the produce and dairy section, have had the walls painted and moved the tables from the ice cream section to the deli.

"They (the tables) were unusable except for summer so we thought why not use them for the deli so that customers could sit down for a hot lunch or a hot dinner?"

Bijal Jani said that a lot of people told her that for lunch they would just order pizza or get fast food.

"For the last six months, we've been interviewing customers of what they want and they said we want you to be more than a grocery store," she said.

Jani said that she thinks that Americans nowadays are moving toward choosing more nutritious meals than always going for fast food.

Holly Rippel, store manager, said she and the rest of the staff are so excited to have the new cases.

She said that the store was without freezers for a few days during the transition and she saw how it frustrated customers.

She said the old cases had also become rusty.

Vachhani said that the cases were worth the wait.

"The new changes have made up for lost sales," Walking down the dairy aisle is now like walking through a wonderland. We've received so much good feedback from customers."

He said he's thankful for the support of hardworking and team-players he has for employees and the community.

"The more people support the store, the more we can do for them," he said.

Carl Wink, the dairy manager who has been working at the store since 1975, said there were many replacements that needed to be made.

"I think it's really good (the owners have been upgrading)," Wink said. "People like to see new items when they walk into a store."

The Birdsboro Market has been a landmark in the town for more than 40 years. It is open seven days a week: Monday through Saturday, 6 a.m. to 9 p.m. and Sundays 8 a.m. to 8 p.m.

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