Devout listeners of the longtime Christian music show "Life Changing Radio" on WBYN-FM of Boyertown will now have to turn their dials to WBYN-AM 1160.

By: Aaron Jenkins

The Boyertown station has become Frank-FM 107.5, "Reading's New No. 1 for Classic Hits."

Nassau Broadcasting Partners LP of Princeton, New Jersey, which bought WBYN from WDAC Radio of Lancaster last fall, launched the format change last week.

The Christian channel can now be heard on Nassau's new WBYN-AM 1160 in Allentown and WCHR-AM 1040 in Flemington, NJ, as well as via live stream at www.wbyn.com.

Nassau is the 15th largest broadcaster in the country, owning and/or operating 52 radio stations in Pennsylvania, New Jersey, Maryland, Vermont, New Hampshire, Massachusetts and Maine.

Rick Musselman, senor vice president and regional manager of Pennsylvania and Maryland, said, "We took great precautions to relocate the Christian format on other channels. We're happy to keep that going."

WBYN has been airing the Christian format on FM radio for 14 years.

Musselman said interviews and surveys were conducted by "enough" people in Berks County that resulted in the format change. "It's similar to what you would do in a political situation such as polling or anything else," Musselman said of the marketing research.

Frank-FM is modeled after other successful Nassau stations, such as number-one "The Hawk" in Lehigh County. The station features classic hits from artists like the Rolling Stones, The Eagles, Fleetwood Mac, Elton John and Boston. "It's a format that has worked tremendously well for Nassau," Musselman said.

The station's name plays on the nature of being frank, which listeners become, Musselman said, when tuning into 107.5.

Although Frank-FM has taken over the airwaves, John White, WBYN general manager, assures that WBYN will remain a viabile Christian radio show.

"Nassau Broadcasting is very interested in the community and knows it's the right thing to do to carry on the tradition of Christian rock," White said. "They really have invested heavily in the infrastructure here to improve the Christian format. Overall, this is a very, very positive thing."

Since Nassau bought WBYN, a new broadcast studio was built and more money has been invested into its live online streaming, which had 250,000 hits last summer, according to White.

"We're pretty excited to bring well-researched and family friendly music format to Berks County," White said. "Nassau does an excellent job of assuring what the county wants."

WBYN-AM 1160 reaches northern parts of Berks County, parts of Schuylkill, Carbon and Lehigh counties. WCHR-AM 1040 hits parts of North Hampton, Monroe, Buck and Montgomery counties, as well as suburban Philadelphia and parts of the Lehigh Valley.

"We're actually reaching out to a greater number of population people. We're actually expanding the Christian broadcast part of what we've been doing here," White said. "We're increasing the number of people our signal is available to."

WBYN will maintain its 15 full-and part-time employees, with three full-time disc jockeys and four part-time DJs, according to White.

Said White, "It's really a new chapter, if anything else."

Contact reporter Aaron Jenkins at 610-367-6041, ext. 240 or

ajenkins@berksmontnews.com.

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