An iconic artist from Berks County is being celebrated by an iconic photo company.
Polaroid announced the release of a special-edition Polaroid Now camera and instant film marked with the signature motifs of Keith Haring, who grew up in Kutztown before gaining fame sketching art in the subways of New York City.
"Ever since the heyday of New York in the '80s, Keith Haring and Polaroid have had a mutual admiration for each other's work," said Marta Martinez, Polaroid's chief marketing officer. "Partnering with the Keith Haring Foundation feels so natural it's almost like a homecoming for us. We are so proud to keep Keith's legacy alive, which is why we approached this collection of Polaroid products as another love letter to his amazing work."
The Polaroid x Keith Haring camera is red with black and white motifs. The accompanying instant film features Haring's art and signature.
Haring was only 31 when he died from complications of AIDS in 1990. His work, which includes the cover artwork for the "Very Special Christmas" benefit albums, continues to be embraced by younger generations.
The Polaroid x Keith Haring camera and film are available for purchase at polaroid.com/KeithHaring. The camera retails for $119.99, while the film costs $17.99.