The southwest corner of 47th Street and Perkiomen Avenue in Exeter Township is open for business once again! After more than three years of planning and construction, Rite Aid has opened a stand-along store at the location that once housed the historic Fegley's Reading Diner.

The new, nearly 12,000 square foot store is a 'Wellness Store,' the first in the Reading area. The design features increased staffing for customer service, advanced pharmacy services, a private pharmacist consultation room (for consultations or for immunizations) and expanded wellness resources and products including organic, gluten-free and natural foods.

Exeter Township Supervisor Jeff Bukowski joined Rite Aid officials, store employees and members of the community for a grand opening ribbon cutting ceremony last Thursday to mark the opening of the new township location. Rite Aid previously had been located about half a mile away, at the Reading Mall.

'We're really glad to have this historic business location re-open once again,' Bukowski said. 'Rite Aid has had a presence in the township for some time, but it is nice to see a new, stand-alone store. They have served the community well over the years. This location will make them even stronger.'

David Mahan, Rite Aid Regional Vice President said one of the things customers will find in the new Exeter locations are Wellness Ambassadors.

'Their job is to be on the sales floor interacting with customers and acting as a liaison with the pharmacist,' he said.

The ambassadors are equipped with iPads, and can access online information for customers.

'They won't dispense advice, but will answer questions, and connect customers with the pharmacist, Mahan added.

Joanne Moyer of Exeter is one of the wellness ambassadors. 'We'll help people locate something they're looking for and can steer them in the right direction,' she said.

Another feature of the new store is the 'drive-thru' pharmacy, which allows customers to pull up to a window to drop off or pick up prescriptions.

'There is a convenience aspect to the drive-thru option. Maybe the kids are in the car or the pets, or maybe you just don't want to get out of the car,' said Scott Lutrell, Pharmacy District Manager.

Bukowski added that the location 'balances the shopping center across the street .'

Lutrell said the new location is going to be a good opportunity for the company. Rite Aid also has a store in St. Lawrence at 2962 St. Lawrence Avenue. Lutrell said that store will remain open, and will be remodeled later this year.

The Rite Aid at 4630 Perkiomen Avenue is open from 8 a.m. to 10 p.m. Monday through Saturday, and from 9 a.m. to 8 p.m. on Sunday.

Rite Aid Corporation has more than 4,600 stores in 31 states and the District of Columbia. For information about Rite Aid, visit

comments powered by Disqus