According to Cyndi Lauper's 1984 hit, "Girls Just Wanna Have Fun."Children's salon, spa and celebration destination Sweet & Sassy, which recently opened at the Promenade Shops at Saucon Valley, proves that Lauper's song really had it right.
The new Sweet & Sassy caters primarily to pre-teen girls, but also provides salon services for boys up to age six.
It is owned by franchisee Mita Matharu and her husband.
Sweet & Sassy has been open for business since May 30, but will formally open this weekend, according to Matharu.
Among other freebies, the shop will provide up-dos, glitter stars, CDs, posters and gift certificates.
Visitors will also be eligible to win a grand prize giveaway: three tickets to a Jonas Brothers concert in Hershey, along with two makeovers courtesy of Sweet & Sassy and a limo ride to and from the concert.
In conjunction with the contest, on Saturday, from 1:30 to 3:30 p.m., Radio Disney (AM 640) will be at Sweet & Sassy for a Jonas Brothers "Camp Rock Event."
Drawings for two free signature "All Dressed Up and Runway to Go" parties will also be held.
According to Matharu, Sweet & Sassy can accommodate parties of up to 30 girls.
"We've already thrown over 30 parties and we've only been open for three weeks," she said during a recent interview.
Although it is new to this area, the Sweet & Sassy concept is already well-established in many other locations throughout the U.S., where it has proven to be a hit with girls who want a mix of fantasy and empowerment, in a setting that is comfortable and colorful.
And pampering is a popular part of the Sweet & Sassy winning formula, as well, Matharu said.
"Everything (at Sweet & Sassy) is miniaturized. Everything is custom-made for children," she said, while pointing out half-sized salon chairs and grooming implements. Specially-formulated chemical-free styling products-including all-natural detanglers and chlorine-dissolving summertime shampoos-are signature hair products at Sweet & Sassy, she explained.
Many of the products come in "cool" kid-friendly scents, like cherry and bubblegum, which are "more attracting to kids," Matharu said.
Over in the "Mani Pit" manicures make young guests feel like Mom, but all nail pampering is done with non-toxic products, she stressed.
"It's more about getting the treatment that Mom gets,"
Matharu said, as she led a guided tour through to the custom-built runway where girls have a chance to strut their stuff a la "Pret a Porter" and even sing karaoke, while watching themselves live on flat-screen TVs mounted overhead.
Dressing rooms behind the runway are full to overflowing with neon boas, sequined gowns and other dress-up apparel sure to please any girl under 14.
Matharu, who said she left a corporate career to open Sweet & Sassy, is confident that her new business is the right fit for the location, which is in the heart of an affluent residential area.
Deciding to open at the Promenade Shops "had a lot to do with the demographics. I like the fact that it's a lifestyle center," she said, adding that many customers who visit her business say they're looking for a place "to relax."
Matharu, the mother of a two year-old son, majored in business, but minored in child psychology in college.
Sweet & Sassy employs more than 30 individuals and is a state-licensed salon.
When parties are held at the store, the ratio of guests to party coordinators is a low two to one.
"We've found that that's the right mix," Matharu said, explaining that a low ratio of staff to guests ensures that no girl ever feels left out at a party.
"Sometimes it's just holding a girl's hand because she's feeling shy," Matharu said.
These and other small details are what Matharu says set Sweet & Sassy apart from competitors.
Among the themed parties offered at Sweet & Sassy, in addition to "All Dressed Up and Runway to Go," are the "Perfect Princess," "Rockin' Pop Star," "Sleepover at the Spa," "A Night on the Red Carpet," and "SPA-tacular!"
For more information about Sweet & Sassy packages and rates, visit www.sweetandsassy.com.
Josh Popichak is the editor of The Saucon News. He can be contacted via e-mail at email@example.com