Giant Food Stores has announced a new strategic addition to the Giant family of brands, Giant Direct, Powered by Peapod. The new brand will debut in the city of Lancaster with the opening of its new Giant Direct, Powered by Peapode-commerce hub at 235 North Reservoir Street, on Tuesday, Feb. 12.
Part of a $22 million investment in Lancaster County first announced by the company in June 2018, the 38,000 sq. ft. hub will add approximately 150 jobs to the local economy. In partnership with Peapod Digital Labs, Giant Direct, Powered by Peapod will propel the company’se-commerce centers to offer a pickup option, where online orders are delivered directly to customer vehicles that have pulled up outside.
“We are excited to make Lancaster the home of our newest innovation with the launch of our new GIANT DIRECT, Powered by Peapod e-commerce hub,” said Nicholas Bertram, president, Giant Food Stores. “Not only is the e-commerce hub a completely new concept for us and a first of its kind in our area,” Bertram continued,“it’s the product of a fruitful collaboration with Lancaster Mayor Danene Sorace and local residents to give the Lancaster community the shopping experience they want and need.”
For customers who require, or prefer, an alternative to ordering online, the new hub will feature a walk-up vestibule with easy-order tablets. The hub will also serve local residents by allowing for a deeper delivery reach into greater Lancaster communities.
”Our Giant Direct, Powered by Peapod location will deliver fresh, quality foods direct to your car, direct to your home, or direct to your business,” Bertram said. “We’re thrilled to bring real innovation to Lancaster-area residents, but just as importantly, customers can expect the Giant Direct, Powered by Peapod experience to be personalized, inspiring and delivered with a smile.”
Giant Direct, Powered by Peapod will replace the current branding model of “Peapod by Giant.” To emphasize this customer-facing change, Giant Direct, Powered by Peapod also comes with a new contemporary logo that expresses to customers, “Direct from us, to you.”
To place an order with Giant Direct, Powered by Peapod, customers can use any device to visit the Giant Food Stores website, the Peapod website, or the Peapod app, enter their zip code and begin shopping. Before checking out, they’ll be asked to select how they would like to receive their order — delivery or pickup.
“Customer choice is at the heart of all we do. Giant Direct, Powered by Peapod will allow more loyal Giant customers, starting with our neighbors in Lancaster County, to shop how they want, when they want and where they want, whether in-store, online or at a convenient pickup location,” explained Bertram.