Sure, this year marks the first time that the Raiders are playing their five home games under the lights at TV's new stadium.

And, there's a new head coach, Joe Pelensky, who, with his staff, is working hard to rebuild respect for the Raiders around the Berks I league. Word has it that at a recent game, not many could remember with a Raiders team went into half time tied with an opponent.

But, Kelly is taking a page from the major league marketing handbook and is turning Friday nights at TV's stadium into "Family Fun Nights."

"We want to help increase excitement and attendance during our first season of night games," she explains.

So, she has lined up businesses in the TV School District to sponsor giveaways at each home game.

Part of her strategy is to offer local businesses the opportunity to "feel more a part of the TV community," she says. She adds that the game night product reflects the fact that "the students and players work so hard."

The deal is that the first 100 families who come to a game with paid tickets get a giveaway item (one per family). With the help of the TV cheer leading team, Kelly gives out the items while they last.

At the home opener against Holy Name, fans received smart-looking shoulder bags with the new TV school logo, courtesy of El Mor Chevrolet of Morgantown.

"Go Raiders," was Ed Sikes', general sales manager at El Mor, initial reaction to the giveaway program. "It's about team spirit which is very important," he says. "We have a new stadium, a new football program, and El Mor is under new management.

"We want to get involved with athletic, school, and community programs where we can help. It's not just all about advertising, it's about helping out."

Items up for grabs at the remaining home games include TV baseball caps from Eshelman Transportation, Inc. of Robeson, CD visor holders from Precision Graphics of Mohnton, a super water bottle from the TV Community Education Foundation, and, still being considered, a mouse pad for the last game.

As water bottles go, the giveaway number is well worth getting to the stadium early. "It has an internal aluminum casing to control temperature," says McBride, "and a clear plastic housing with a temperature gauge on top."

In her first year as public relations director for the TV School District, Kelly's goal is to create awareness for all facets of school life that take place throughout the year. Regarding the need for awareness and participation in school events and activities, she points out that "a learning community is not just the students, but the entire community that is part of the TV School District."

It's little wonder, then, that not only can she be seen at Raiders' football games, but she has already been spotted helping coordinate activities at the recent "Back to School Night" held at Robeson Elementary School and at other events in the district.

And the school year has barely started!

comments powered by Disqus