From Berks-Mont SourcesWest Reading Elm Street is proud to announce it has adopted the national Keep America Beautiful, Inc. Cigarette Litter Prevention Program for local use.

"The 'Cigarettes Are Litter Too!' Program was developed after cigarette litter was discovered as the most frequent littered items found during neighborhood cleanup event," said Dean L. Rohrbach, West Reading Elm Street Manager. "We want people to be more aware that cigarette butts, packaging and lighting material shouldn't just be causally thrown on the ground for other people to deal with."

"Cigarette litter is a growing problem for our community and when the new law becomes effective next month, I fear it will only get worse," said Shane J. Keller, Mayor of West Reading. "I'm glad West Reading Elm Street took the lead and launched the 'Cigarettes Are Litter Too' Program at this juncture. I fully support it. We are encouraging business owners, residents, and visitors to become more aware of the problem and engaged in working towards a healthy solution."

"We want to be a good neighbor and a part of the community. We hope the program will make our patrons more aware of cigarette litter. We already have seen an improvement since working with West Reading Elm Street because there are less cigarette butts to clean up. This is just one of the ways we try to be part of the neighborhood and work with residents to keep it safe, clean and green both for them and our patrons." said Harry Bieber, part-owner of Brewers Bar & Grill in West Reading Elm Street's target neighborhood.

Nevin Hollinger, West Reading Main Street Manager, said, "The 'Cigarettes Are Litter Too!' Program demonstrates how local groups can work together to achieve goals that benefit both residential neighborhoods and the business district."

West Reading Elm Street's "Cigarettes Are Litter Too!" Program officially launched on Saturday, August, 23 when West Reading Mayor Shane J. Keller read the official proclamation declaring September CIGARETTE LITTER PREVENTION MONTH in the Borough of West Reading during the Annual Summer Block Party in the 100 block of Yarnell Street.

Ash receptacles have already been installed in key locations in the borough and local businesses have begun distributing 1,000 FREE 'pocket ashtrays' to adult smokers.

The "Cigarettes Are Litter Too!" Program is also supported by the West Reading Business Association, Palmer Candies, River Place, Berkshire Bank, Bethany Lutheran Church, Berks Economic Partnership, Third & Spruce CafÃ&Copy;, Firefly on Penn, Kensington Tobacconist, Thirstade Fresh CafÃ&Copy;, Borough of West Reading, Hutcheson Fine Jewelry, Westside Weekly Newspaper, Keller Williams Realty and The Peanut Bar.

About West Reading Elm Street

West Reading Elm Street was created in 2005. It is one of 27 Elm Street organizations in the state created by the Pennsylvania Department of Community and Economic Development to address issues of blight and crime in borderline residential neighborhoods that surround Main Street business districts. West Reading Elm Street is a partnership of residents, business leaders and government officials dedicated to revitalizing West Reading's older neighborhoods by creating homeowners, improving the housing stack, beautifying the streetscape, improving safety, and involving residents. In 2007, Elm Street mobilized 278 volunteers and invested a total of $486,488 in their four-block Ten Points neighborhood target area.

About Keep America Beautiful, Inc.

Keep America Beautiful, Inc. is a national, nonprofit public education and community improvement organization that educates individuals about litter prevention, beautification and ways to reduce, reuse, recycle and properly manage waste materials. Their programs motivate millions of volunteers annually to cleanup, beautify and improve their neighborhoods, creating safer and more livable community environments.

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